Pearls have always been a favorite item among women but with the advances in pearl technology and farming today, there is always a new phenomenon in pearls. Freshwater pearls are the most common type of pearl because they can be mass produced, therefore they are most well-know, however customers are begging to show interest in many different types of pearl jewelry. Tahitian pearl, though popular in the Pacific islands, are growing great popularity. Tahitian pearls have a high luster and come in a large variety of colors, making them a hot commodity. New technologies in Tahitian pearl farming have begun to yield small oblong pearls known as Keshi Tahitian pearls that have been getting a lot of hype currently. Many also love the interesting shapes that are being produced among freshwater pearls. One of the most interesting shapes of freshwater pearls are coin pearls. When these pearls are nucleated, a round flat object is placed inside the oyster instead of a round one, making a disk0like shape. Another great shape of freshwater pearls is the fire ball shape, which look like giant iridescent comets shooting through space. With all the difference in pearls, one can easily see why the market for them is growing.